PERSONAL BRANDING 

I wanted to create a brand identity for myself that would be unique but simple. The design of the logo was inspired by gestural brush lettering and other calligraphic hands and was made to be gestural yet controlled. The sloped direction of the logotype signifies growth and moving forward––one of my core beliefs is that we need to be constantly growing, learning and moving forward.

FINAL LOGOTYPE PENCIL SKETCH

FINAL LOGO DIGITAL RENDERING

INITIAL ROUGH SKETCHES & EXPLORATION

TYPOGRAPHY

 

OSWALD BOLD 

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Bitter

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 

1 2 3 4 5 6 7 8 9 0

Bitter Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 

1 2 3 4 5 6 7 8 9 0

Bitter Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z 

1 2 3 4 5 6 7 8 9 0

COLORS

STATIONARY

© Ram Naidu, 2019