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Defenders
THE NEW DEFENDERS
Provides value by building communities and loyal brand advocates that spread the message, influence their peers, and recruit more defenders.
With the resources they already posses, The Defenders of Wildlife would host a forum similar to Reddit, where people would share news, events, art and ideas through a wholesome community that was founded on Defending Wildlife. This creates loyal brand advocates that spread the word and recruit new defenders of wildlife. They would also have a magazine similar to National Geographic, called Fend which would share articles and beautiful photography throughout the community.
PENCIL RENDERING
Before creating the refined vectored version.
LOGO CLEARSPACE
Space around the logo that should be left alone.
Pantone 173C
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#D34727
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C: 11.64
M: 86.93
Y: 100
K: 2.15
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R: 211
G: 71
B: 39
Pantone 5605C
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#23362B
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C: 72.11
M: 53.5
Y: 72.75
K: 61.02
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R: 35
G: 31
B: 32
LOGO VARIATIONS
To be used for products, packaging and environmental applications.
STATIONARY
Printed on hemp paper for the texture and background color.
FEND MAGAZINE
Printed on hemp paper for the texture and background color.
MAGAZINE POSTERS
Informative posters included in copies of 'fend magazine'
BRAND POSTERS
Posters with the brand attributes on them; to be put up during exhibitions, at main offices, or at brand headquarters. Printed on hemp paper for the texture and
background color.
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