THE NEW DEFENDERS

Provides value by building communities and loyal brand advocates that spread the message, influence their peers, and recruit more defenders. 

With the resources they already posses, The Defenders of Wildlife would host a forum similar to Reddit, where people would share news, events, art and ideas through a wholesome community that was founded on Defending Wildlife. This creates loyal brand advocates that spread the word and recruit new defenders of wildlife. They would also have a magazine similar to National Geographic, called Fend which would share articles and beautiful photography throughout the community. 

PENCIL RENDERING

Before creating the refined vectored version.

LOGO CLEARSPACE 

Space around the logo that should be left alone. 

Pantone 173C

#D34727

C: 11.64

M: 86.93

Y: 100

K: 2.15

R: 211

G: 71

B: 39

Pantone 5605C

#23362B

C: 72.11

M: 53.5

Y: 72.75

K: 61.02

R: 35

G: 31

B: 32

LOGO VARIATIONS 

To be used for products, packaging and environmental applications.   

STATIONARY

Printed on hemp paper for the texture and background color.

FEND MAGAZINE 

Printed on hemp paper for the texture and background color.

MAGAZINE POSTERS

Informative posters included in copies of 'fend magazine' 

BRAND POSTERS 

Posters with the brand attributes on them; to be put up during exhibitions, at main offices, or at brand headquarters. Printed on hemp paper for the texture and

background color.

© Ram Naidu, 2019