Trojan

THE NEW TROJAN PACKAGING

sparks your curiosity & stimulates your imagination.

We are surrounded by visual stimuli that leave little to no room for imagination. We also find ourselves going through a time where we strive for adventure and unknown pleasures. This Trojan re-brand sparks your curiosity and liberates your passion using a more sophisticated design language and color palate. Packaging that inspires unique fantasies using the power of language instead of images. The packaging features intimately close typography with both masculine and feminine colors that playfully compliment each other.

CHALLENGES

Too many different products with similar functions, tends to be confusing for the customers.

Packages are too loud and attention seeking, it’s not very approachable and tends to be embarrassing when its in the customer’s shopping cart.

People don’t know how to use toys efficiently and which lubricant (oil or water based) to use with condoms and which to use with toys.

LOGOTYPE

I created a custom logo based on the forms that came up in my form studies. I wanted to create a custom sans serif logotype that would stand out from the sea of logotypes

while not overpowering the packaging. It also portrays Trojan as a modern, technologically savvy brand.

LOGOTYPE

Sketches & Development

LOGOTYPE PENCIL RENDERING

Before creating the refined vectored version.

PACKAGING FORM

Sketches & Development

LOGOTYPE

Refined vectored version.

PACKAGING DESIGN

Colors & typography

The packaging is designed to evoke your curiosity. The big letters aren't all legible at once, tempting you to pick up the package and explore it. The color palate fuses a serious masculine dark blue with a vibrant vermilion that is mostly on the inside. The forms were inspired by the action of coming together.