A new cleaning product for men by Old Spice.
“I LOVE CLEAN SPACES... I JUST HATE CLEANING”.
The new ‘Bachelor Pads’; brought to you by ‘Old Spice’, makes cleaning your pad effortless. We’ve all been in situations... Situations that require a clean pad. Be prepared, clean up your pad effortlessly while leaving it smelling as fresh as you. With four different pads, for different surfaces, all you gotta do is wipe on, no need to wipe off.
Too many products with similar but different functions.
Packaging can be confusing; not sure what products to use for the desired results.
Generic “cleaning products” smell.
Products don’t look appealing in the open which causes guys to stow them
away in some "black hole" under the sink—having the products out in the open would entice guys to clean more.
The Bachelor Pad’s logotype was inspired by the swirl marks that are left on surfaces after wiping them with a pad. It was paired with a bolder masculine san serif—Balboa Plus, to offset some of the feminine characteristics of the script lettering.